The proper budget for digital advertising really depends on a couple of things, like a company's annual revenue and the nature of the advertising campaign. How Much Should You Budget for Digital Advertising? In any case, this guide will give you access to 30 publishers and their respective media kits to help you scale your digital advertising campaigns. How many publishers do you currently work with? Are you satisfied with the results you’ve had so far? If you’re reading this, there is a high chance that you’re already advertising with online publishers. Now, the online publishing industry is projected to hit around $35 billion by 2025 in the United States alone. This realization has prompted many traditional/print publishers to become a part of the digital revolution, offering digital versions of their publications to online consumers and opening the door to digital advertising. Launched in 2004, Topix is based in Palo Alto, Calif.Advertisers are willing to splash a ton of cash on digital channels because they offer better flexibility, measurability, and targeting than traditional advertising channels. ![]() ![]() Topix's vertical storytelling and engagement channels include Stars, Offbeat, Sideline, Blackbeat, Parenthood, Pawsome, Estrellas and Local. Built for finding, optimizing and monetizing people's discretionary time with content that acts as cultural capital, Topix drives more than 2.8 billion page views each month. Topix is an audience discovery engine connecting people to premium, high engagement content. PCH’s headquarters is in Jericho, NY with additional offices in Portland (ME), Boston, and New York City. PCH reaches more than 70% of all US households and is one of the only premium digital publishers to combine first-party user data with purchase data to help marketers and brands connect directly with their precise audiences. The company is famous for its Prize Patrol which surprises winners on their doorsteps while TV cameras are rolling with oversized checks in amounts ranging from $1,000.00 to big “Win Forever” prizes valued at more than $10,000,000. Publishers Clearing House is a leading direct to consumer entertainment, commerce, and marketing company that has put consumer engagement and loyalty at the center of its client solutions for more than 60 years. PCH also will bolster its performance advertising sales team with Topix’s deep user engagement capabilities to deliver top performance advertising outcomes for its clients. With the integration, PCH will leverage Topix’s team of engineers, growth marketers and writers to continue developing new content such as quizzes and slideshows for incorporation into Publishers Clearing House Media advertising properties. “The synergy between our experiences, our technologies and most importantly, our teams, is a winning combination.” “We’re looking forward to giving people fun and engaging content online with Topix now part of Publishers Clearing House,” said Chris Tolles, CEO of Topix. PCH continues to drive customer acquisition through direct relationships monetized with performance-based outcomes.” “By acquiring Topix, we will strengthen our engagement with customers by incorporating user-friendly content that will attract a broader set of clients to our site. “PCH is advancing its free-to-play, chance-to-win content experiences facilitated through user interest, action, and loyalty,” said Andrew Goldberg, CEO of Publishers Clearing House. According to ComScore, Topix draws more than 18 million monthly unique visitors for its growing collection of content. ![]() Adding to PCH’s loyal audience, Topix contributes 2.8 billion page views per month and has experienced a three-year growth rate of 383 percent. The combined media scale will nearly double PCH Media as a whole, bringing in high-quality user acquisition capability and premium content.īased in Silicon Valley, Topix leverages data and technology to create some of the most popular content online with the average visitor spending 13 minutes on the site. 23, 2019 (GLOBE NEWSWIRE) - Publishers Clearing House (PCH), a leading digital entertainment and commerce destination for millions of US consumers, today announced the acquisition of Topix, a destination for highly engaging quizzes and slideshows focused on entertainment, celebrities, pop culture, and current events.
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